SEO
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Even after the competition with Shoemoney, the blog’s RSS readership continues to grow. Yesterday, it passed 14,000 readers for the first time. Today, it is at a record 14,109.
I want to take this time to answer a few questions about the RSS that I’ve received since the contest. The first concern why the RSS count didn’t go down, since it looked like I was asking people to sub to my RSS by feeds, emails, toolbars, etc. One would assume that after the contest was over, many people would just cancel any additional subscriptions. The reason the RSS didn’t go down is because the majority of the subscriptions are in fact new.
Darren Rowse at Problogger made a post asking if Shoe and I were preaching to the converted or really trying to reach new readers. The answer is we were trying to do both. The buzz generated by the competition brought us many new readers and help convert many current readers to add the blog’s RSS feed to their readers. Having multiple channels to reach your readership is never a bad thing.
The other thing you have to consider is people are generally lazy. Once you get them to subscribe, chances are they won’t go thought the effort to unsubscribe even if they don’t like you. Marketers know this and take advantage of it all the the time. That’s why you see so many “Use it for 30 days free and if you don’t like it, send it back and pay nothing” promotions. They know that most are just too lazy to send it back.
How Did Shoemoney Get Over 7,000 Subscribers In Two Days?
This is the question everybody wants answered. I was kicking Shoe’s ass right up to end. Then he rocketed pass me on the last day to take the win. Many people assumed Shoe hid his real RSS count to throw me off and then put up his true count on the last day. However, that’s not what happen. So how did he do it?
I cannot tell you the exact method Shoe employed because I promised to keep it between us, but basically he found a bug while studying FeedBurner and exploited it. We had no rules for this competition - anything goes and that included being extremely evil. And in this regard, Shoe out-eviled me. He did have this to say in his victory post.
Have you ever been in a situation where you have an idea for a post but then later you don’t remember it when you want to write the post? This has happened to me many times. I mostly get good ideas when I am away from my PC and later won’t remember what it was.
To prevent this from happening, I recently created a text file named ‘topost.txt’ on my desktop and whenever I get an idea for a post I open the text file and write down a rough title for the post and describe the content of the post in a few words.
If my computer is not turned on at the moment I get the idea, I write down the idea on a piece of paper and place it on my computer table so that I remember to add it to the text file the next time I turn on my PC.
Ever since I started doing this I have managed to collect many ideas for posts. Try this for your blog too and maybe you will never run out of ideas on what to blog.
Problogger.net broke a NDA to bring you news that Google is going to bitch slap your AdSense earnings by making it harder to click the ads. In the old AdSense setup, a reader just has to click anywhere inside the ad block to register a click and be sent to the advertiser. The new setup will require the readers to click on the actual ad title or the ad URL. The above click zone map shows what parts of the new ads are now clickable. As you can see, the click zone has been drastically reduced. The main reason for doing this according to Google:
Have you fed your new blog with many quality posts and yet find that your blog is not read by others? Content is surely king but it isn’t enough to increase your blog subscribers. People need to know that your blog exists and for that you need to promote your blog.
